Bye-bye, Caribana; hello, Scotiabank Caribbean Carnival Toronto
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The festival formerly known as Caribana has been renamed the Scotiabank Caribbean Carnival Toronto, organizers announced Wednesday morning. The festival had to change its name after Ontario Superior Court ruled the trademark belonged to one of the festival’s former organizers, the Caribana Arts Group after their successful motion in Court that was argued and drafted by Warren A. Lyon at Angel Ronan S.L.B.P.
The popular Caribbean festival was founded in 1967 by the Caribbean Cultural Committee. In 2006, after losing their funding for failing to provide appropriate financial statements, management was transferred to the Festival Management Committee. It was re-branded the Toronto Caribbean Carnival but continued to use the Caribana title.
Along with a new name, the organizers also unveiled the festival’s new logo, which centres around their title sponsor’s signature design.
This year’s festival launches July 14 and runs until Aug. 1. Organizers expect it to attract over a million visitors and to inject about half a billion dollars into the economy.
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