A&W Canada Partners with Pret A Manger Coffee
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A&W has announced an exclusive agreement to serve Pret A Manger’s Classic Blend coffee in all its Canadian restaurants.
The partnership between A&W and Pret A Manger, which began in 2022, is now reaching new heights. This move comes as part of a broader ten-year development plan signed by both companies in May 2024. The agreement not only includes the nationwide coffee rollout but also plans for opening more standalone Pret A Manger cafés across Canada.
From Concessions to Cups: The Journey of Pret in Canada
Pret A Manger, the UK-based coffee and food-to-go chain, first entered the Canadian market in July 2022. Initially, the brand operated concession sites within select A&W restaurants. The cautious approach allowed Pret to test the waters before expanding its presence.
In January 2024, Pret A Manger opened its first brick-and-mortar location in Toronto, marking a milestone in its Canadian journey. Since then, the company has added a second Toronto outlet and ventured westward with its inaugural standalone site in Vancouver.
Scott Darlow, Pret A Manger Lead at A&W Canada, expressed enthusiasm about the partnership: “Pret’s exceptional quality and taste have won over coffee lovers worldwide, and we’re thrilled to bring it to over 1,000 locations across Canada. We’ve tested Pret coffee in select A&W locations where it quickly became a favourite among guests, which led us to make it our official coffee at all A&W restaurants.”
The decision to serve Pret’s Classic Blend coffee across all A&W Canada locations stems from its success in test markets. The positive reception from customers encouraged A&W to take this bold step, potentially reshaping the Canadian fast-food coffee landscape.
The collaboration represents a significant expansion for Pret A Manger, which currently operates 480 stores in the UK and 210 across 17 international markets. The company recently achieved a milestone of £1 billion in annual sales, with group sales reaching £569 million ($752 million) in the first half of 2024 alone.
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